Communications Infrastructure for Southeast Asia & MENA’s Startups & SMEs
Lean startups and SMEs don’t need another consultant. You need systems that work when you’re bootstrapped, templates that scale with your team, and frameworks that make sense to a tech CEO.
SARAHÁ Advisory builds the comms foundation you’re missing – so your junior staff, founding team, and investors all tell the same story.
Our Service Tiers
For: Lean startups, early-stage founders, teams <5 people
Problem: No internal comms expertise. Inconsistent messaging. Junior team members “winging it” on customer/investor conversations.
What you get:
– Downloadable SOP templates
– Messaging frameworks
– Tone-of-voice guides
– Marketing communications content calendar, audience profile
– Staff training playbooks
– Ethical AI prompt templates for communications workflows
Pricing: US $150 one-time
For: Growth-stage SMEs, established startups, orgs needing end-to-end integrated comms
Problem: You need PR, brand strategy, marketing, internal comms – but the fees are outrageous
What you get:
-Integrated communications audit
-Brand positioning strategy
-PR and media relations
-Founder positioning
-Marketing and communications alignment
-Employer branding and recruitment marketing
**Crisis communications preparation
**Ongoing strategic guidance
Pricing: Customized retainer or project-based engagement.
For: Accelerators, incubators, VCs, university entrepreneurship programs
Problem: Batch of 20-50 founders. Limited time. Each founder needs comms clarity before pitching or raising.
What you get:
– Live 1-Day Workshop (cohort-based, interactive)
– Post-Workshop Materials (personalized feedback doc, 30-min 1:1 debrief per founder)
– Train-the-Trainer Option
Pricing: Customized retainer or project-based engagement
The Lean Startup Reality
In Indonesia, Thailand, Malaysia, Singapore – most startups don’t have a CMO or comms hire until Series A/B. Until then:
- Founder is doing comms (inefficient, inconsistent)
- Tech co-founder is leading messaging (it’s not their strength)
- No onboarding playbook for new team members (tone/positioning gets lost)
- Investor conversations lack clarity (“What does this startup actually do?”)
- Junior staff gets no professional development (they leave because they feel lost)
The System Solves This:
DIY templates + optional training = your team is immediately 10x clearer. You retain junior talent because they’re getting professional development. And when you raise, investors see coherence instead of confusion.
What Founders Say About Working With SARAHÁ Advisory
Our clients’ testimonials speak volumes about our services and commitment. Get an insight into their experiences.
In a short period of time, Atiqah brought in significant value by marrying strategic relationships with a keen eye for opportunity. Having collaborated with her on a number of interviews at HASAN.VC, I’ve come to appreciate the attention to detail, preparation, and heart she brings to the table.
Umar Munshi
General Partner, HASAN.VC
Working with SARAHÁ really helped us sharpen how we talk about Qariyb. Now we have language that feels aligned and confident when talking to users, partners, or investors.
Abubakar Sheriff
Founder, Qariyb
From securing, scheduling to on-the-ground support during the BFM interview, Atiqah handled everything with care and professionalism.
Ainaa Rosli
CEO, Go Tech Up
Atiqah has been a wonderful person to work with throughout out professional relationship. She’s provided me with multiple forms of support for my startup marketing and operations
Norhakim
Co-founder, MASCON
I would highly recommend Atiqah and SARAHÁ. She’s a bright lady and knows what she wants. She asks the right questions to know what we as a client are looking for and puts it all together nicely.
Nur Zahirah M Sukran
Founder, ILuvQuran
Frequently Asked Questions
How is this different from a traditional PR agency?
First things first, we’re NOT a PR agency. We build communications infrastructure – we partner with you to build your team’s capabilities. We provide integrated communications support encompassing comprehensive earned media strategy, marketing communications, employer branding and recruitment marketing . We start upstream – making sure your story is actually clear first. A journalist can’t sell a confused narrative. We fix the narrative. Then PR becomes 10x more effective.
Can I do the Comms System without the workshop?
Absolutely. The templates are self-contained. The workshop is for teams who want live guidance, accountability, and group learning (or incubators / accelerators who want to batch multiple founders).
What if we’re pre-seed with almost no budget?
The System is designed for lean teams. It’s affordable, self-paced, and designed to work with a founder + 2-3 junior team members. If you need hands-on advisory, that’s a different engagement.
How do you customize for our industry?
The fractional communications head option includes an audit of your specific sector. For the System, the templates are horizontal (work across industries) but we provide market-specific examples and adjustments.
When should we invest in this?
Comms System ASAP – as soon as you have inconsistent messaging or plans to hire. Workshop: 6 months before a major funding round or launch. Fractional Communications Leadership: Series A onwards, or when you have budget for integrated comms.
Your story is already there. We just help you tell it clearly.
Ready to build comms infrastructure that actually scales with your team?